your logo...

Designed for the Office of Government Commerce, in England, the logo was intended to signify a bold commitment to the body’s aim of “improving value for money by driving up standards and capability in procurement”.

Innocent enough when read straight on....



but, turned on its side...



Maybe the designer needed a firmer grip on what the client wanted...

 

"AHH, foxpaws!!!...............Everytime I think of "flipping" I put myself just outside of Colorado Springs, in the middle of December on an icey night in my Allante with the hard top affixed. I hit a real icey patch of road and a boulder which has come down the hillside at the same time and my car flips and I skid upside down for a hundred yards before coming to a halt.
When the adrenaline gets back to normal,I hang there upside down in my seatbelt with the smell of gas around me but unhurt.
Now the question is; ....... will those mickey mouse window switches work upside down to "lower" my windows or will all those little see-saw pieces in them have fallen off the falcrums leaving me trapped in my car?????

 

huhh? I see it comfortably taking a nap w/o the flip.

How much did they spend on design? It cost £14,000 to create

"the graphic was already proudly etched on mousemats and pens before it was unveiled for employees, who spotted the clanger within seconds.
Staff have apparently now stripped their office of souvenirs bearing the logo, which could appear on eBay soon."
“They’re going to get more column inches than they could ever have expected before. If I were them, I would be pretty pleased.”

 

when a logo goes wrong


Austin Motel
[IMG]local://upfiles/3799/05A76E448CFB43B7A8B52078F4810E66.jpg[/IMG]

Mega flicks
[IMG]local://upfiles/3799/AD40ED94B3174137A95657532BD2E86B.jpg[/IMG]

Arlington Pediatrics Center
[IMG]local://upfiles/3799/465E344DCF814A1BAFAC6D337E0DF4AE.jpg[/IMG]

 

Fox,
This is a test ..
what number do you see?
[IMG]local://upfiles/3799/BAB5A21CF37E40629F9FE2F695F32E5C.jpg[/IMG]






.

 

Who is on top?

 

it matters ?